Tag: disruptive innovation

#SystemReset – Part 2: Plastics from Air

As we come to the close of the hottest year on modern record for the planet, the potential for a #SystemReset  that results in carbon sequestration is a welcome one. In this post, I provide an example of how an alternative biomimetic systems approach to sourcing and producing plastic that actually sequesters carbon can redefine the environmental impacts of the plastics industry while still delivering high-quality plastics that meet core functional needs.

As I mentioned in Part 1 of my #SystemReset series, using a biomimicry systems approach (including the innovation methodology and Life’s Principles) to rethink the approach to solving for the core function of a product allows innovators to quickly find existing working whole-system solutions as starting points to create viable alternative human product category system solutions. These alternatives introduce radical disruption at a systems level – both affecting the product category ecosystem but also redefining (for the better) the environmental, social and economic impact of that product category – while still delivering a viable solution that addresses the core functions of the product category.

How would nature produce plastic?

Plastics are generally made from fossil fuels through an energy intensive process that results in the release of large quantities of greenhouse gases, contributing to global climate change. But a new paradigm is emerging that has the potential to radically change the plastics industry – plastic made from “air pollution” inspired by the fact that plants are sequestering carbon by turning greenhouse gases captured from the air into polymers every day.

Plants produce polymers by first converting the sun’s light energy into chemical energy through photosynthesis, a process in which carbon dioxide (an abundant greenhouse gas) pulled from the air is combined with water to make sugars (oxygen is a byproduct of this process). Glucose (a sugar) is then connected in long chains via an enzymatic process in proteins to produce polymers such as cellulose for structure and starch for stored energy. Cellulose and starch are of course biodegradable materials that at the end of the plant’s life are returned back into the nutrient cycle.

So startup plastics companies asked, if plants are sequestering carbon from greenhouse gases from the air into biodegradable polymers, why can’t we humans? Turns out we can.

Let’s break this down. Why is the plastics industry dominated by fossil fuel-based materials? Why does it matter? What are the alternatives and how is this radical biomimetic approach different? What are the potential impacts?

The Dominant Design in Conventional Plastics

Many different forms of plastic made from plant or animal materials existed before a synthetic plastic derived from fossil fuels was invented in 1907. The abundance and low cost of fossil fuel-based feedstocks for plastics and additives allowed for an explosion in plastics production used for an incredible variety of applications, particularly for products developed for armed forces in World War II, followed by plastics made for consumer goods after 1945. Synthetic plastics made by petrochemical companies dominate the plastics industry today.

Petroleum-based plastics use both materials derived from the refinement of crude oil as well as natural gas. It is estimated that anywhere from 1 to 6 kilograms (kg) carbon dioxide (CO2) per kg of plastic is emitted during the production of fossil fuel-based plastics.* Approximately 299 million tons of plastics were produced in 2013, accounting for approximately 4 percent fossil fuel-based energy production and 4 percent of petroleum consumed globally each year. These greenhouse gas emissions contribute to the climate change we are seeing today (literally today, it’s way too warm so far this November in Chicago).

At the end of the material’s useful life, fossil fuel-based plastics are sometimes recycled, but unfortunately more often than not are thrown away. As these plastics degrade, the plastic will breakdown eventually into tiny microparticles and toxic additives in the plastics, such as bisphenol A (BPA) (an endocrine disruptor), are released. However, because these microparticles are synthetic plastic, they are not broken down any further by microorganisms and thus do not reenter the natural carbon cycle.

*A Google search resulted in a wide range of estimates.

Why does it matter?

Carbon dioxide and methane are essential carbon-based greenhouse gases that are part of the natural carbon cycle on the planet. The carbon cycle helps to regulate our planet’s systems in a way that sustains life (including us humans!). As native ecosystems are replaced or modified by human development, including both agricultural and built environment systems which do not cycle carbon in the same way as the native ecosystems they replace, we begin to disrupt the ability of those native ecosystems to continue to cycle carbon in the same way and in the same quantities.

Source: Wikipedia

In addition, as we disturb carbon sinks (forms of carbon that are otherwise not released back into the carbon cycle) by burning fossil fuels, cutting down and burning forests and tilling soils for agricultural purposes, we are releasing vast quantities of carbon dioxide and methane back into the atmosphere that would otherwise stay in the ground and biomass (exceeding natural fluctuations). With the decreasing ability of ecosystems to absorb and store carbon and increasing quantities of greenhouse gases released from human activities into the air, combined with insufficient carbon sequestration by humans to balance the amount released by human activities, the carbon cycle is shifting as more carbon accumulates in the atmosphere and oceans.

As the quantity of greenhouse gases increases in the Earth’s atmosphere, the gases increasingly prevent heat from the sun’s rays from escaping our atmosphere. Some trapping of heat is necessary of course or we would all be frozen to death. Increasing heat, however, changes weather patterns on a global scale, resulting in increasing flooding and drought, extreme heat and cold, intensity of storms, melting glaciers and rising sea levels, and ocean acidification. This change in weather patterns can result in increased human suffering in any place where these natural disasters occur – not in isolated areas, and not confined to third-world countries (have you seen Miami at high tide?). It also increasingly threatens biodiversity on our planet as many organisms cannot adapt quickly enough to the change in weather patterns which impacts everything from water availability to timing and availability of food supplies on land, and warming temperatures and increasing acidification in oceans. The planet’s systems are increasingly out of whack, and the use of fossil-fuel based materials and energy systems contributes to this disruption.

Petroleum-based plastic waste is also increasingly found throughout the world and represents an ever-increasing crisis on a planetary scale. Approximately 10-20 million tons of plastic end up in the ocean every year, and plastics are showing up throughout our food chain at the micro-scale as plastics break down into tiny pieces but are not able to be broken down further by microorganisms because they are not biodegradable. Research on the health effects on both humans and other animals of increasing amounts of microplastics in our food chains and ecosystems is ongoing.

 The Search for  Alternatives

Realizing that the dominant design for plastics that has emerged in modern times relies on cheap fossil fuel-based feedstocks that have significant environmental and human health impacts, companies have been working to figure out more environmentally friendly and scalable feedstock alternatives that can compete on price. Most of these alternatives are bioplastics, which are derived from plant or animal based materials. By changing the feedstock to plant or animal based material, the resulting bioplastics biodegrade at the end of their lifecycle resulting in less harm to the environment at the end of life of the product. The bioplastics industry thus has the potential to significantly shift the raw material sourcing as well as impact of the disposal portions of the product category ecosystem.

However, the life-cycle petroleum inputs that are consumed in the agricultural production and energy consumption necessary to produce the plant-based materials can be close to those required for fossil fuel-based plastics. Other environmental impacts also emerge from plant-based plastics, including the potential to accelerate the rate of deforestation and soil erosion as a result of the increasing demand for agricultural land. In addition, bioplastics also face the challenge of having high costs with low yields relative to petroleum-based plastics. Thus, the resulting consensus on bioplastics is that while they generally have a lower environmental impact than fossil fuel-based plastics, the jury is still out.

The “Plastics from Air Pollution” Solution

A different emerging alternative to this dominant design, however, seeks to capture feedstocks from the air, just as plants do. By looking at the life cycle of carbon in plants, innovators were able to see an entire alternative system of carbon cycling and try to mimic aspects of it – raw material sourcing (the air), production (enzymatic process) and disposal (breakdown and recycling back into the carbon cycle to be used again).

Modeling their raw material sourcing and production and eventual disposal of polymers on the natural carbon production and degradation cycle in plants,  Newlight Technologies is commercially producing AirCarbon, a group of biodegradable polyhydroxyalkanoate (PHA) thermoplastics that combines a biocatalyst with methane captured from biodegradation processes (before it is released into the atmosphere) and oxygen from the air to produce polymers, all done at a competitive price. Novomer is another company using carbon dioxide and carbon monoxide gases to make polymers.

The Newlight and Novomer plastics processes are literally capturing carbon “pollution” (aka, an abundant resource that happens to be a greenhouse gas too) that would otherwise contribute to climate change and sequestering it in plastic products. In the case of Newlight, the feedstock is actually derived from the byproduct (methane) of microbes that break down organic materials in wastewater treatment plants, anaerobic digesters, landfills and farming operations. And just like the polymers produced by plants, these plastics will eventually break down into natural elements that are digestible by microorganisms and incorporated back into the organic life cycle.

So instead of digging carbon out of the ground and releasing it into the air, these companies are actually taking carbon out of the air and sequestering it into a solid material. According to the Newlight Technologies website, a cradle-to-grave analysis of the Aircarbon material concluded Aircarbon is carbon negative. The potential of this plastic to not only reduce greenhouse gas emissions relative to fossil fuel-based plastics, but to actually sequester carbon out of the air (thus helping to reduce the severity of climate change) represents nothing less than a paradigm shift in the plastics industry, and companies are taking notice.

Impact on the Plastics Product Category Ecosystem

Changing the raw material sources from fossil fuels to “air pollution” has the potential to change the entire raw material chain for the industry as well as reduce its impact at the end of life of the material.


Most significantly, in the case of Newlight, the source of feedstock for their polymers is from two sources – the air outside combined with methane from farming operations, wastewater treatment plants and/or anaerobic digesters (anywhere where microorganisms are digesting organic matter and producing methane). This shift eliminates both direct and indirect suppliers of fossil fuel-based raw materials from the product category ecosystem. Those impacted include companies such as crude oil and natural gas extraction companies and the subcontractors that serve them; oil and natural gas distribution/transportation companies; oil and natural gas storage companies; refineries; and petrochemical plants.

The value associated with this portion of the product category ecosystem of course is then redirected to the alternative raw material sources – methane pollution capture companies (i.e., farmers, municipal wastewater treatment plants or anaerobic digester energy plant operators). As such, value is not being lost within the ecosystem, but rather redirected to new players along with increased value placed on a resource that was previously considered a “waste.” And the resulting value to the planet as a result of greenhouse gases sequestered in air pollution plastic at a time when we have no time to lose to address climate change is invaluable.

Other improvements might be made to address other challenges throughout the industry, such as using renewable energy to power production plants, and using life-friendly additives to the plastics that ensure recyclability and/or complete biodegradation of all materials in the plastic end products.

These new models for plastics production change the underlying dominant design assumption that to be scalable at a competitive cost in today’s market, plastics must be made from fossil fuel feedstocks. So what if we could shift the “plastics from petroleum” paradigm to the “plastics from carbon pollution” paradigm at a large scale? I’d love to have the resources to do the math! I think we’d find the resulting paradigm shift would have huge ripple effects throughout the industry.

I would also argue that this kind of thinking is the beginning of a fundamental shift in the way we view carbon “pollution.” This example begs the question, how else can we sequester abundant carbon resources (combined with reduction efforts) to begin to balance our carbon cycle? Plants figured this out a long time ago. We are just getting started.

Newlight’s innovation and it’s potential for redefining the plastics industry’s love affair with fossil fuels is no longer a question of “if”, but rather “how soon?” Talk about a #SystemReset.

#SystemReset – Part 1: Biomimicry and the “How” of DIF”s #SystemReset

I’m a big fan of one of the three 2016 Disruptive Innovation Festival’s (DIF) themes, #SystemReset – “It’s time for a change of operating system.” That about sums up where I am with everything, so I’m adopting it for my next series of posts on biomimicry’s potential for setting us on completely new paths. Where is that System Reset button??? I want one.

I think I’ve seen glimpses of it in Michelle Obama’s recent speeches, in the North Dakota pipeline protest, in the struggle to overcome the desperate hopelessness of the people of Flint, Michigan, in the new climate agreement, and in the proposed carbon tax on the ballot in Washington State. I see it in our US presidential election and our politics, in the way people are groping for something, anything that might show that someone has some influence on the system of power that is gobbling us up one by one, day by day, without blinking. But I, for one, am shuddering. And perhaps shuttering.

Ok, so I have to lay the obvious out there – on top of the three weeks of some virus tearing me down, it’s all getting to me. It does indeed sometimes seem somewhat hopeless. To me, an individual, all this makes me feel powerless. My conscious and unconscious selves have slowly moved in harmony in one direction (finally!) – unfortunately, it’s been towards an incredibly uncomfortable, even painful, feeling of inertia. But I know it’s not just me. Apparently psychologists are reporting a much higher percent of patients feeling stressed as a result of this election (and I’m guessing it’s more than just this election, as evidenced by the public’s desire for an “outsider” candidate). We are all feeling it one way or another. The System Reset button is on our consciousness. We don’t know where it is or what it does or what it looks like, but we hope it’s out there.

What happens next?

One of the six primary Life’s Principles (LP) in biomimicry is “Integrate Development with Growth.” What does that mean? It means don’t grow 300 feet tall without simultaneously investing in your root structure as you grow or you’re sure to fall over. It means you can’t evolve a democracy without simultaneously investing in educating the entire population about democracy. It means when you press the System Reset button, make sure you’ve got the support system to back you up, or your turn with the button will fail.

It also means before we reset the whole system, let’s try resetting smaller systems first, one at a time. And let’s combine and leverage these smaller alternatives as we go to create a larger, more complex robust system. Then when we finally find and hammer that System Reset button with enthusiasm, perhaps we will see a real shift.

So what are these smaller alternative systems? We can see and feel that there has to be something better than the current paradigms that results in us poisoning ourselves, tearing down our human dignity, throwing our entire planet out of balance. But the alternatives – real answers to satisfying our needs with truly sustainable solutions – often elude our imagination. Too often we find ourselves stuck in the rut of resource minimization as our only path forward. What are the opportunities? What if examples for alternative systems are already out there? And how do we find them?

Biomimicry and #SystemReset

Each design challenge exists in context – a system that surrounds it that includes both direct and/or indirect connections with raw material sourcing, transportation, manufacturing, retailing, marketing, distribution, consumption and disposal. It also includes cultural norms and deep-seated assumptions that we often don’t even question until someone designs something that flies in the face of those same assumptions. Biomimicry helps us to break down those assumptions and focus in on the true goal of a design – the need the design is addressing – a.k.a., the function.

Biomimicry focuses on function – function is the bridge between human design and biology that allows knowledge transfer to happen. Which function you choose to research and pursue will determine to a large extent the potential breadth of impact of your biomimetic design solution. Are you looking to redesign a well, or are you looking to redesign people’s access to water? Are you looking to redesign a light bulb or are you looking to illuminate?

Choosing a function that contributes to a product design will result in a redesigned product. Choosing a function that forms the core definition of a product design need will result in the potential for not only a completely redesigned product, but also a redesigned product ecosystem, with ripple effects into complimentary goods and services systems.


In the Constantinos Markides and Paul Geroski 2005 book, Fast Second, they discuss how the culmination of the “radical innovation” process results in a “dominant design.” A dominant design “defines what a product is and what its core features are. It is, if you like, a platform, from which come a wide range of product variants that are distinguishable from each other without seeming to be fundamentally different.” (p. 52) The dominant design is the category of products we think of when we hear “TV”, “car” or “fan.”  The term “product” here can even apply to systems – such as our systems of politics, financial markets and economic system, although obviously the ecosystem surrounding that “product” would be represented somewhat differently.

When we hear “lighting” we think light bulbs, and can probably name several kinds of bulbs – incandescent, fluorescent, LED, halogen, etc., and many brands like Phillips, Sylvania and more. But what is the function of lighting? To illuminate. What if we could find other ways of illuminating that don’t look or operate anything like a light bulb? And what if we took it one step further and asked about how the lighting product is made – materials, manufacturing, source of power for use, and disposal? Now we are starting to rethink an entire system.

When biomimicry thinking is used in the design process and the right questions are asked that get at the core function of the challenge and how that product is made, the potential for coming up with entirely new approaches with entirely new product ecosystems while still meeting existing needs is great.

Brief examples

Choosing a function that improves the functionality of an existing design without fundamentally changing the core features limits its disruptive impact within the product category. For example, if you redesign the structure of a water bottle using biomimicry with a function of reducing material use without sacrificing strength of the structure, your impact will be limited to reducing the amount of raw and manufactured materials used, retooling for production, and increasing the efficiency of distribution (weight is reduced, resulting in increased fuel efficiency of transportation). While these efficiency gains are important, they do not fundamentally change the access and method of delivery of water to people for consumption.


However, when you start to think about the central function of a challenge along with each part of the product ecosystem, the impacts change dramatically. Take the vaccine thermo-stabilization technology solutions from Stabilitech and Nova Laboratories, Ltd, which rethink the dominant design in the industry for thermoregulation of live vaccines – that the only way to keep them alive is refrigeration throughout the supply chain. The Stabilitech and Nova Labs technologies are based on anhydrobiosis – a natural process that occurs in plants and animals during times of drought in which the water within cells is replaced with a sugar solution that thickens to a point of solidifying as a glass, protecting the cells until water is available again. Their technologies achieve thermoregulation protection for live vaccines and other thermo-sensitive pharmaceuticals using this same concept. The technologies require no refrigeration during their life cycles (they can withstand heat and freezing temperatures) and no lengthy reconstitution before injection.

The potential magnitude of impact of this approach to thermoregulation for vaccine stabilization technologies can be found throughout the product category ecosystem, from raw materials (non-toxic and inexpensive sugars), to manufacturing processes, distribution (no refrigeration required throughout the product life cycle, reducing storage and transportation costs and expanding the reach of vaccines into third world countries), and use (vaccines and other pharmaceuticals are not thrown out due to fear of exposure to temperatures outside of the accepted range, and rehydration of the vaccine is instant). Depending on the delivery mechanism of these technologies, the disposal of the product might also produce less waste and close the loop.

In addition, not only is the ecosystem surrounding this technology disrupted, but the complimentary goods and services are impacted as well, particularly with respect to all services associated with refrigeration – the refrigeration product manufacturers, energy companies, thermo-regulated storage and transport suppliers, etc. are rendered irrelevant with respect to these products. By redefining the dominant approach to thermoregulation of vaccines and pharmaceuticals, the entire product category ecosystem and more is impacted.

Searching for other #SystemResets

As you can see, your choice of function to solve for in any design challenge affects the potential impact that solution has on a product category ecosystem. If you are looking to create solutions that are not just “disruptive” but rather radically change the entire product category ecosystem – initiate a system reset – start with an approach that rethinks the core features that define a product category to redefine the dominant design.

Using biomimicry (including the innovation methodology and Life’s Principles) to solve for that central function while looking at the entire life-cycle that surrounds the product allows innovators to quickly find existing working whole-system solutions as starting points to create viable alternative human product category system solutions. The sooner we can begin to rethink and impact multiple systems which in turn have an expanding and overlapping ripple effect beyond the product categories, the greater chance we have of turning the tide against existing paradigms that do not support life.

In Parts 2, 3 and 4 of this #SystemReset series, I’ll describe additional biomimetic solutions that represent paradigm shifts in their industries – designs that begin to address and impact whole systems change for different product category ecosystems and beyond, including carbon-sequestering plastics made from air pollution, non-toxic fire retardants made from food stuffs, and bacteria management through structure instead of chemicals.

It’s important to recognize that creating alternative systems is a serious challenge, as systems often resist change. But actually coming up with and developing alternatives is the first step. Second step might be to quantify more fully the broader potential impacts of these alternative systems (i.e., conducting a life-cycle or cradle-to-cradle analysis of not only the product itself, but of the whole industry and the impact of potential changes brought about by these alternatives). Third, we need to figure out how to disrupt systems. The more we can do this, the greater the support system we create for large-scale change when we find and push that System Reset button.

Let’s get started!

Think Biomimicry

I’m pretty sure that after the completion of the Biomimicry Professional/Master’s program this past winter, my brain was broken. Overloaded after using the biomimicry methodology to do an incredibly deep dive around how nature disrupts systems quickly and therefore how we might too, my brain was deprived of oxygen and needed to breathe. And rewire. For months. Biomimicry isn’t just a cool idea. It’s a new way of thinking.

Biomimicry has gained momentum over the last twenty years under Janine Benyus and Dayna Baumeister’s (and many others) relentless crusade to get the idea into public view. The traction biomimicry has is real. The connection people have with it is instinctual and exciting. The question I always get from people infected with the biomimicry bug is, “How can I do biomimicry?” I wish I had a straightforward response. Because biomimicry can be applied in different ways in basically any industry and at any scale, the answer to what you can do, of course, is that it is, well, up to you. Which is not terribly helpful. In part, this website has grown out of my desire to craft a better response than I’ve mustered in the past!

I was drawn to biomimicry because after having been in the professional sustainability field for years I felt like the conversations and solutions are band-aids on a fatal wound. While conservation of resources is crucial, it’s only part of a much larger story of “sustainability”.

Biomimicry changes the conversation from humans feeling helpless and reactionary in the wake of our own destructive force, to humans being conscious, regenerative and contributing members of the complex communities that support our species.

Biomimicry provides a clear methodology to achieve this paradigm shift by getting out of our (cluttered) heads to find proven solutions in the life all around us – the how, the what, the where and the why of living sustainably and resiliently on Earth. We need that guidance. When integrated into the beginning of any “design” process – making sure we are even asking the right questions to begin with – use of the biomimicry methodology will result in widening positive ripple effects throughout human and non-human systems.

The other inspiration for this blog comes from my research on disrupting systems. For starters, we need more people understanding, thinking and practicing biomimicry. Period. These people (including you!) need to be from diverse backgrounds, industries and geographies. Second, we need to capitalize on opportunities for sharing the underlying design principle of biomimetic innovations to spark innovation based on the same design principle in other industries. Adhesion is adhesion is adhesion – just ask all the innovators using the gecko’s feet as inspiration to reinvent adhesion in diverse industries. And third, the more we can partner to elevate our biomimetic discoveries and successes, the more success we will all have. I want to hear your questions, constructive comments, topic requests, and contributions to my resources page. We can build this together.


With that in mind, through this weekly blog I aim to provide perspective on how to shift from liking the idea of biomimicry and reading about cool new technologies emerging out of universities and startups to how to incorporate it into what you do, in your own way. Your use of biomimicry might include taking an online class, attending a workshop, or getting a degree and bringing it to your organization or others. It might include bringing an expert in to teach and advise your team. You might learn about the science behind another biomimetic design and realize it solves a similar challenge in your industry. You might design a new more sustainable and resilient product or service, or revamp your business strategy using biomimicry. Perhaps you will disrupt an entire system, or fund someone who does. Then again, you might just start to use Life’s Principles to think about how you live your life and how you might change what you do to enable you to roll with the unpredictability we face in our daily lives. Or perhaps you will simply go outside more and notice and appreciate the dancing systems of life all around you, and realize that you are part of that dance.

If you do any of these things, we will be one step closer to rewiring our individual and collective brains to create that much needed fundamental shift: from behaving as if we are separate from, and therefore not beholden to, the life that supports us, to understanding our lives depend on the success of all life to create conditions that support us. We therefore need to behave and create in a conscious and responsible way that restores, regenerates and reciprocates by creating conditions that support all life. Thank you for joining me on this journey. Let’s change our story.