Considering the current political climate and state of affairs (like increasing inequality and a drive to pull out social safety nets for…everyone) in the United States, I thought I’d revisit Ecology of Commerce (revised edition) by Paul Hawken. The scenario playing out right now in our government perfectly embodies his statement that, “You cannot protect a system that is rigid and entrenched without sacrificing the interests of the people it intends to serve.” Our government and the corporate interests it loyally serves is sacrificing away. The gulf between “what might be” and “what is” seems wider than ever. Perhaps that is because we are at the precipice of a new age.
I’ve been experiencing cognitive dissonance between my privileged existence and the realities of an accelerating deterioration of our local ecosystems and climate and communities. As Hawken says, “We have reached a point where the value we add to our economy is now being outweighed by the value we are removing, not only from future generations in terms of diminished resources but from ourselves in terms of unsustainable sprawl, deadening jobs, deteriorating health, and rising crime.” I hear the warning sirens from experts like Bill McKibben (Winning Slowly is the Same as Losing) and see the unreal have to be pulled into the norm. It feels like a downward spiral, with a hope for the future based on something increasingly unattainable. The reality is that way I live, despite my attempts at minimizing impact, is part of the problem. But I’m not sure where to go with that knowledge. To a large degree (as evidenced by my lack of posts on my blog over the last several months), I feel paralyzed.
I can see why Hawken focused his efforts on Project Drawdown, as the solutions he posits in Ecology of Commerce are pie in the sky, while Project Drawdown focuses on making it real. There are concrete (for lack of a better word) steps to take to address climate change. They are right there – 100 of them – researched, served up and ready to be acted upon. One of Hawken’s hopes in Ecology of Commerce is that small businesses will pick up the charge should a “revitalization and revisioning of incentives…liberate the imagination, courage and commitment that reside within individuals who truly want to make a difference – ‘ecopreneurs’ dedicated to restoring the world around them for the world that comes after them.”
My worry, similar to experts like McKibben and Hawken, is that it just can’t happen fast enough. That the massive brakes needed to stop this freight train traveling at full speed with cars full of oil and coal as far as the eye can see just don’t exist and will never exist. Perhaps it’s just not possible to slow it down.
Of course, there is another option – destroy the tracks and derail the train.
While the US government seems to lack any ability to “revision” anything other than how to consolidate power and defend the status quo for the indefensible, it’s the small efforts by individuals, non-profits and small businesses – and many of them – that perhaps are my greatest hope. This hope actually emerges from biomimicry research I started in my graduate program and plan to pick back up in 2018 – research focused on how invasive species disrupt systems quickly.
In researching invasive species, I’ve learned that invasive species aren’t considered invasive until seemingly all of a sudden they have widespread economic and environmental impact (“impact”, of course, being largely defined through the lens of human enterprise). At that point, you might say the ecosystem goes off the rails – ecosystem interconnections and resource flows are changed, sometimes irreparably so. In some cases, the eventual result is a state shift to an alternative stable state, never to shift back.
But at the point of perceived sudden widespread impact it’s not that they came out of nowhere, it’s that their small, dispersed populations went undetected or seemed insignificant (to us) AND the ecosystems in which they got established had their weaknesses. Our current systems, while being shored up by governments and increasingly walled off from the masses by corporations driven by perverse economic incentives, have clear weaknesses. The increasing number of efforts around the world to establish a different kind of system based on different criteria with different goals perhaps will eventually emerge at a large overlapping scale and shift us into a new age, the “alternative stable state” Paul Hawken and others have been talking about for decades.
This shift will derail that freight train relatively suddenly, and as with the real thing, it probably won’t be pretty. I don’t know what will emerge on the other side, but it does give me hope that the groundswell of efforts around the world, while seemingly insignificant at the moment, do actually have the potential for widespread, fast impact. When that will happen is anyone’s guess. But I hope together we can lay the groundwork to make sure that what emerges on the other side is restorative and generous. As Hawken writes, “Industrialism is over, in fact; the question remains how we will organize the economy that follows.” So let’s get on with it. Let’s change our story.
Trying to give away or get rid of a Whole Host of Things from our house, I decided I should add a “Manager of Things” title to my resume. I have become a truly reluctant expert. This last round of Expunging of Stuff saw me spend literally an entire day trying to give a Carload of Things away (not to mention the time previously spent to sort and separate), only to come back home with a third of it. My goal was to not throw anything away. I failed.
As an Expert Manager of Things, I’ve learned what can and can’t be recycled (hint: not much can be easily recycled), what Things secondhand stores are willing to take and what they’re not (especially when it comes to Children’s Things) what Used Things people are willing to pay for – which have just enough value that people will come pick them up but not pay for them, and which have no value (unless you’re very patient with space and time to spare), and how arbitrary and relative price can be (how soon do you need to get rid of it, how badly do you need the money, how many people actually want the Thing, etc.).
For anyone who manages Stuff in their house, you know what I’m talking about when I say that the Shuffling of Things from one pile or shelf or room to another and eventually out the door to Somewhere Else is a perpetual pain in the rear. Particularly if you have children, the amount of Stuff is overwhelming and much of it is crap. My threshold for the Random Stuff that finds it way onto our counters and furniture and into our car is just about at its peak. This results in a less careful approach to disposal. I’ve become an expert at discretely putting Things into the free giveaway pile under our front porch (avoiding the watchful eyes of my children), but after learning that most Children Things can’t be recycled or even given away, more and more Stuff ends up in the garbage for a lack of any other option.
It’s stupid and stresses me out. The thing is, every Thing is a physical manifestation of something taken from the earth. Our economic priority to willfully ignore the full impact of each Thing is driving us (or already has?) towards irreversible ecological system collapse – mind you, these are the very systems that support the survival of our own species. Therefore, for every Thing that comes into my hand, I have a heavy heart for what it represents. But I also see huge opportunity. We have the ability to make choices, and there are opportunities at all levels of the system to change behaviors and processes. It does not have to be this way. At all.
But we’ve made it easy to forget this is a problem – you just put Things in the garbage bin and you never have to see them again. Off your conscience. It’s too easy. And it lets consumers, government and designers off the hook. We all have to do better. And this pile of garbage? It’s ripe for disruption.
The Ellen MacArthur Foundation’s (EMF) circular economy push is a step in the right direction. Aiming to “redefine products and services to design waste out, while minimising negative impacts,” the foundation looks to rethink and redesign entire systems. This is inspired by the fact that in natural systems there is no waste – all byproducts are raw materials for something else in the system, and any byproduct that isn’t used efficiently is an opportunity for innovation and a new niche to be established in the system. These niches add the value of complexity – diversity, redundancy and variation – that make systems resilient. Circular economy advocates ask, why can’t we do the same?
In October, I was fortunate enough to attend one of EMF’s CE100 member “acceleration workshops” in Chicago on behalf of the Biomimicry Institute. I was able to see firsthand how companies large and small – retailers, commercial goods manufacturers, government agencies, the food industry – are grappling with what the circular economy actually means in practice. It’s not clear to most of them, but the energy and interest in figuring it out is strong, from trying to figure out new retail and take-back models to overcoming the structural deficiencies of recycled plastic. Just check out the Disruptive Innovation Festival this year (DIF 2017) to see how people from across the spectrum are working to make it real.
Starting with The End
Going back to my recent failed effort to avoid throwing Things in the garbage, I can’t help but think that any effort to transition towards a circular economy (or something similar) must start with what happens to the product at the end of its life. The questions must be asked at a minimum:
What disposal options are available to the consumer?
How likely are they to use the option I am considering, and is it even available to the majority of my typical consumers?
How much time will they dedicate to disposal/handing off of my product?
What behaviors do they currently have around “waste” disposal?
If they must shift their behavior to do what I want them to do, what would incentivize them to do so? Is that realistic?
How can I make it as easy as possible?
How can I leverage behaviors they already have to achieve my goals?
Do I need to think bigger and change my business model?
Speaking of disposal options, I can’t help but wonder: what if all local governments mandated that all waste must fall into specific categories with no waste to landfill allowed? What if residents had to consciously think about what they brought into their house knowing they would be heavily fined or inconvenienced if they couldn’t recycle, compost or hand it back when they were done with it? What kind of bottom up consumer pressure would that put on retailers and back up the supply chain to the design table? Or what if municipalities made waste companies pay to pick up their valuable byproducts (which we currently call solid waste, but they should hire marketing professionals to change the narrative!) – would the companies still throw everything in the landfill? Talk about disruption.
A select version of that has happened in Illinois – electronic waste is no longer allowed in the garbage. The reality of this regulation is that informed residents are reliant upon municipalities to offer them options for disposal. If the municipality doesn’t communicate about the regulation, only offers a drop off window one day a year, or simply doesn’t offer any help because of budget issues, people may throw small Electronic Things in the garbage anyway. Maybe residents will find a local retailer willing to accept Select Electronic Things, but there are few, if any, incentives to go the extra mile. And that’s for those who are informed. Me? I put Electronic Things on top of my garbage bin and scrap collectors that roam our alleys pick them up.
But okay, let’s be realistic. Municipalities (made up of elected officials) aren’t going to all of a sudden turn the tables on solid waste for their own constituents. So what are our options?
We could encourage consumers to be obsessively vigilant about what they let into their homes to prevent having to throw as much Stuff away in the first place, and if it is something that will eventually be discarded, they can make sure the products they buy are made to be reused by someone else, recycled or composted. Oh wait, I said I’d be realistic. Scratch that…
Getting Down to Business
Okay, so let’s move onto business. EMF is focusing their efforts on businesses for a reason. There is incentive for businesses to try to tap into the circular economy craze. The amount of inefficiency in our current system designated as “waste” is obscene, and the potential to turn that “waste” into money is enough to set any businessperson off rummaging through one of the many Blue Oceangyre garbage patches or the nearest beach. But they might just have a look in their own garbage bin for inspiration.
Based on my own experience, there are clear opportunities to identify linear waste streams that are overly ripe for disruption, even if you just limit yourself to Kids Stuff:
To be clear, I wouldn’t have time to go to eight different places to properly pass on these eight different categories of Things (although, okay, I admit I might do it anyway, but the average person probably would not). Solutions need to make it easy for the consumer to pass Things onto their next phase, which is why I think often solutions might come down to changes in business models that incentivize behavior change.
Some companies looking to close the loop on waste generated by their own products that can’t be handled by traditional municipal recycling programs are partnering with TerraCycle. TerraCycle aims to make recycling easy, and has figured out a way to recycle most “non-recyclable” wastes. Their programs are free (funded by these partner companies) for generators of waste – individuals, schools, anyone – and even raise money for charity. Their efforts are impressive, and they clearly have honed in on a part of the market that is wide open. However, while the TerraCycle solution addresses “end of pipe” issues, we’re still talking about waste generation at a massive scale.
At an even larger scale before anything gets to my garbage can, the U.S. Materials Marketplace “facilitates company-to-company industrial reuse” where ” industrial waste streams are matched with new product and revenue opportunities.” The platform is growing and used by hundreds of companies to start to close the loop. The potential to leverage circular economy opportunities in business-to business scenarios is enormous. Yet most of these businesses are in the supply chain for and/or make products that eventually end up in our homes and offices. And there it still is, the pile of stuff in my home that I couldn’t do anything with but throw away. This has to be addressed at the front end of design.
Designing Value In
So we’re back to the literal drawing table. Unfortunately, businesses and designers that operate in a consumer-based linear economy in which business has no responsibility for waste and sees planned obsolescence – literally designing value out of a product by ensuring it’s useless after a short period of time so the consumer has to buy another – as a serious business driver might have insurmountable challenges conceptualizing and rethinking their products and business models within the circular economy. However, for those ready and willing to make the transition, using biomimicry tools can help jumpstart and guide the redesign process.
So how can designers design products or even business models to fit into circular economy models? (check out these EMF case studies for examples!) Using biomimicry in the innovation process can help with both understanding and identifying opportunities at the system and business model scales, as well as solving specific product design challenges that might arise, such as when trying to substitute materials or redefining how to deliver the same function as the old product, but in a completely new way.
A good place to start when thinking about how to deliver a product with the big picture materials systems in mind, we can look to biology to understand the strategies for how to design “products” that fit into it. At a high level when using the biomimicry methodology, we can look to Life’s Principles such as:
Use Life-Friendly Chemistry – This seems obvious, but understanding and deliberately designing products with materials that benignly interact with life throughout their own life-cycles is critical – green chemistry efforts bring us closer to making this a reality. Even Life’s un-friendly chemistry (like snake venom) decomposes into benign elements.
Break Down Products into Benign Constituents – Speaking of decomposing, every material created should break down into something harmless and useful for another purpose, non-toxic elements that won’t harm humans or any other life when recycled back into the environment. This must be an imperative from the outset when choosing materials in the design process.
Build Selectively with a Small Subset of Elements – Often times human-made materials are made with many elements of the periodic table, many of which life never uses and for good reason – they are often rare and/or hard to access, toxic, particularly when concentrated in large quantities. Instead, life creatively uses only a few abundant elements as building blocks to achieve an incredible array of forms and materials through variations in structure. Our materials too should be limited to life-friendly elements of the periodic table – what elements are avoided by life, and/or when rare elements are used, why and in what forms and quantities? How too can we take advantage of abundant elements to create diverse materials?
Do Chemistry in Water – Life uses water as a solvent and we should too. Water has incredible properties – if we can learn to leverage them, our chemical processes would significantly improve their impact. Biology has a lot to teach us about this!
Use Low Energy Processes – Life does chemistry at ambient temperatures. How can we rethink the way we process and manufacture materials and products to leverage existing energy flows?
Use Multi-Functional Design – Life’s designs are elegant, achieving myriad functions with one simple solution. How can we more effectively engineer designs that provide multiple benefits to the user with more than one use in mind, reducing the number of individual products needed? Smartphones have disrupted so many industries because they serve multiple functions in one easy-to-use piece of technology. Where can that strategy be replicated?
Recycle All Materials – This a no brainer when we’re talking about the circular economy. This is fundamental to the way nature works. Again, an understanding of the end game should happen during the design process. And to cycle back, at the outset of the design process finding opportunities to use “waste” materials in your own product starts to build that circular and self-supporting economy.
Fit Form to Function – Achieve function through elegant forms that require less energy and material (and are manufactured using low energy processes!). How can you achieve better results through intentionally using form to achieve function(s)?
Use Readily Available Materials and Energy – Products are often made of materials that are made with raw materials sourced on one continent, processed and or manufactured on another, then shipped to another continent (many even back to the same one!) to be put into a product that is then sold all over the world – a hugely energy intensive process that often relies on fossil fuels obtained who knows where. Birds don’t fly to Canada to gather materials, then bring those materials back to the Amazon to make a nest, then bring that nest back to Texas to have babies. We know that would be absolutely ridiculous. What materials exist locally at each of your manufacturing plant locations? Are there currently undervalued consistent “waste” streams that you might use? How might using local materials reduce risk and increase the resilience of your supply chain?
As we wrap our heads around what redesigning products for the circular economy looks like. biomimicry can be an important tool for helping design teams make these transitions – significantly broadening their thinking, providing inspiration with brand new ideas and science literally no one has seen before, and starting to shift concepts of what’s possible. But once we know the goals and think about how systems might begin to shift, it’s often hard to practically conceptualize and embody these principles in an actual product.
In addition to using Life’s Principles as a framework to think about design implications for the circular economy at a systems level, biomimicry also has a lot to contribute to the innovation process in looking to organisms to solve for specific, practical design challenges. Life has myriad solutions to kickstart and guide that redesign process, offering up a treasure trove of ideas that can help build a roadmap for short-term tweaks to long-term aspirational paradigm shifts. Critical to discovering design breakthroughs is ensuring that during the biomimicry process the design team digs deep into and stays true to the science they are mimicking including the system in which that organism operates – context, raw materials, manufacturing process and end of life.
How are (or might) you use biomimicry to transition to the circular economy? And please, start by looking at the piles upon piles of Things leaving our houses with nowhere to go – the pile is ripe for disruption! I’d love to hear about and showcase your efforts. Let’s change our story!
Following up on something I have been thinking about since my post on inspiration for the Global Biomimicry Design Challenge on climate change, I thought I’d share an example of my thought process on using natural models for initial brainstorming. This is my first pass and I haven’t dug deep into the science, but am testing the waters on a high-level idea. So bear with me as I try to wrap my head around this one – energy and associated system cycles. I have more questions than answers as my thoughts are only (maybe not even) half-baked – maybe you can help me out. Or feel free to use my ideas to add to yours!
Last week I was talking with my colleague about various major categories of ecosystem functions. Her diagram had five categories, including “energy” and “carbon”. In looking at the diagram however, I realized that this perspective separates out two components that are fundamentally part of, but not even all of, one system. Does combining the conversations of carbon sequestration and energy efficiency into a comprehensive discussion about the entire system around energy beyond just the carbon cycle, with a comparison to the natural model, provide an avenue to identify missed opportunities to balance things out?
When we talk about energy it is almost always purely in the mindset of procurement/consumption. Energy flow is one way – we dig it up/suck it up/soak it up/stick a turbine in it and gobble it up. What’s the result? We put that energy to work for us in various ways that fuel our activities – cooking, transporting, building, farming, etc. The end result is that that energy once used is gone, but the benefits we reap from consuming it might live on in the form of something made (cooked food, a product, a house, a road…). Doing more with one unit of energy is how we improve efficiency. In the sustainability realm the conversation about “energy efficiency” is sometimes shifted to “carbon management” in recognition of energy consumption (specifically when it’s carbon-based) as a component in the larger carbon cycle.
When we talk about carbon sequestration it’s often a kind of nebulous, unseen phenomenon that most people don’t understand. We know it’s part of the carbon cycle and is a component we have increasingly realized we need to address because there’s this vast amount of carbon dioxide accumulating in our atmosphere and changing our climate. So we also relate carbon sequestration to energy in the realm of the need to pull back out the carbon dioxide emitted during the burning of fossil fuels and organic matter to help balance the carbon cycle. But this discussion is not often expanded to be related to a comprehensive picture of energy beyond a discussion of carbon dioxide. And while carbon dioxide is our main concern, maybe an analysis of the whole system could identify opportunities we might otherwise miss.
In nature, energy procurement and consumption is fed by the sun, but the story of energy is not just about carbon dioxide. It involves an intricate dance of several inputs and outputs in the system enable it to stay balanced in perpetuity – everything is used and recycled with the exception of heat. Not true of our current human system. Even when we look to understand photosynthesis for the conversion of radiant heat to energy to try to replicate that natural model (solar panels), we choose to basically ignore the whole sequestering of carbon dioxide, use of water and releasing of vast amounts of oxygen, water and carbon dioxide thing that occurs in photosynthesis too – we’re just interested in the conversion of energy from one form to another. Are we missing vast components of a balanced system and thus opportunities to greatly improve our design? What if we tried to mimic the functions of the entire natural system of inputs and outputs to restore balance?
I’ve already talked about how our energy systems have knocked the carbon cycle out of balance. So, using biomimicry, if we want to use the plant energy cycles – complete with the inputs and outputs – as a model for our energy systems, we need to understand nature’s energy system first and then draw metaphors. Easiest thing to do is to draw a picture!
The following diagram shows an overall simplified cycle of inputs and outputs involved in photosynthesis, plant growth and energy flows supporting the food web (that’s us in the “animal” block). (Photosynthesis is the process in which radiant energy is turned into chemical energy in the form of sugars, which are the building blocks for plant structure (starches) as well as immediate energy for plant growth. That stored energy in plants is the energy that gets passed up the food chain from herbivores to carnivores and everything in between.)
The above diagram shows how the byproducts of each step contribute to critical resources for other steps in the process, creating a closed loop with the exception of the renewable energy input of the sun and outputs of heat. It’s brilliant.
Contrast that with examples of our energy systems. The following diagrams also show simplified energy flows in human-designed systems.
Okay, so now we have an overall idea of how these both work. Notably for me, neither of the human-designed energy systems result in closed loop cycles of inputs and outputs. The solar obviously resembles more closely the procurement and conversion of radiant energy at a site, similar to a plant. I don’t know enough about energy systems to know how to wrap my head around the conversion of radiant energy to electricity vs. chemical energy – that’s above my pay grade for this blog post! So let’s keep it simple for now (but if you know, let me know a good resource to find out more!).
In looking at the coal-fired power plant example, you’ll notice that the inputs include coal, oxygen (O2) (oxygen needed for combustion of coal) and water. In looking at the energy cycle of the food web, you’ll notice that the inputs and outputs are similar to that of an animal – animals consume glucose (stored energy) from plants or other animals that have eaten plants. Animals also consume oxygen which is needed for chemical reactions that result in growth (for the metabolic process). So we might draw the following metaphors included in the above diagram:
Oxygen = oxygen (needed for a chemical reaction
Coal = stored chemical energy (sugars) (this is the fuel)
Power plant = animal
Use of electricity to build structures = metabolism (growth)
Battery storage = maybe ATP? (adenosine triphosphate, or “the ‘molecular unit of currency’ of intracellular energy transfer”)
(Since I have not spent more than today on this, my metaphors might be off. What do you think?)
If you agree for now that we might draw a metaphor between animals and our human-made power plants, what does that mean for our overall cycle? To me it means our current design is missing a plan for the majority of the system needed to maintain the required balance for stable system functioning (as evidenced through climate change). The question is, how can we think about our energy systems more holistically and model them after the original power plants and energy webs?
If we go with the above, and our current energy system design only includes the “animal” component of the larger system, what if we expand our discussion of “energy” to include the entire cycle of inputs and outputs to understand how we can design an energy system that fits within the natural balance to maintain climate stability? Who uses energy in the system and how? What do they produce as a byproduct of using that energy? What questions does that raise about our systems?
Need for balance of inputs & outputs: the consumption and sequestration of carbon dioxide (CO2) and water (H2O) with the release of oxygen (O2), carbon dioxide and water. If fossil fuels and other biomaterials aren’t burned for energy at all, obviously this changes the equation and reduces the burden on the system to sequester carbon dioxide (once restored to a balance from the current state, and this of course ignores whatever inputs and outputs for making the product (e.g., a solar panel)). But since we aren’t flipping the switch on fossil fuels any day soon, we need to find ways to bring the carbon cycle back into balance. And what about the release of oxygen in the process – what part of our system might generate oxygen as a byproduct?
Forms of energy: What would a system look like that relies on local real-time renewable conversion of radiant energy to, and storage of, chemical energy that is in a form readily accessible for use (as opposed to use of non-renewable storage of radiant energy captured in fossil fuels and turned to electricity)? Lots of solar cells (produced with solar energy sources!) and batteries? Any other options?
If plants (real plants, not human power plants!) are the consumers of carbon dioxide in our natural model, what would be the equivalent of a plant in human energy systems? Manufacturers creating raw materials? Does that reveal the missing link in our system – manufacturers who convert radiant energy on site to fuel their own manufacturing processes (core needs) as well as build raw materials (which form the basis of structures) from carbon dioxide? If so, we clearly need to rethink the potential of a hugely (over) abundant (free!) resource – carbon dioxide – as a building block for materials. Some materials manufacturers are already thinking this way, but if this is the key to balancing the cycle, we need some serious widespread innovation using carbon as a fundamental building block of many more our materials.
Can we use the energy flow of a food web to think more about how the supply chain beyond materials manufacturers plays a role – what’s the equivalent of a herbivore (e.g., a manufacturer turning materials into some form of product?), omnivore or carnivore in human systems? Do they exist in the same type of balance we see in land-based food systems (i.e., does it turn out we have an overabundance of “carnivores” requiring high energy inputs?)? If so, by increasing energy efficiency are we creating more “herbivores” ??
We’ve cut down a lot of plants – trees to be more exact. Whenever you see green, you are looking at the sequestration of carbon dioxide in materials. It would be foolish to think we shouldn’t also be restoring natural systems to leverage their ability to pull carbon out of the atmosphere. But to what extent? This thinking is reflected in E.O. Wilson’s Half Earth initiative.
Oh, so many more questions than answers! 🙂
My brain is spinning so we’ll have to leave additional pondering for another day. Next steps for me if I were to pursue this further would be to do a deep dive into the science to find out more specifically how this works each step of the way. Next I would then recheck my metaphors and make sure that everything actually makes sense – for every single part of the system. This is where the fun happens – you never know what you’ll find out.
What flaws do you see in my thinking? If any, how would you rewrite those metaphors in line with your thinking? What can you add? How can we build on this? How might you go deeper? What are the right metaphors? What is the natural model equivalent to “electricity”? Or am I totally off base? I’m excited to see what comes out in the Project Drawdown initiative to see if/how their recommendations line up (or not) with this thinking.
Never have I been able to sit down with a design, go through the Life’s Principles (LPs) evaluation and check off every single box. Until last night.
I had the honor last weekend of seeing a screening of the film Sustainable as a part of the Chicago region’s One Earth Film Festival. In the filmmakers’ words, Sustainable is “a film about the land, the people who work it and what must be done to sustain it for future generations.” But to be more specific, the film follows a family in central Illinois who made the conscious decision to farm sustainably. They happened to meet the famous chef Rick Bayless as he was trying to find the type of high quality local food he found in Mexico, and you might say that the rest is history. This family now coordinates a group of family farmers to provide many of the top chefs in Chicago with sustainable local foods on a weekly basis, and there is significant collaboration between farmers and chefs all while significantly improving the farmland/environment – it is a win-win-win situation.
I am not a film critic, but in my amateur opinion I do highly recommend it to everyone and anyone – and fortunately it’s available to a wide audience as it’s available on Netflix and Amazon (yay!).
Of course, this is a biomimicry blog, so I was going to sit down to write about the film topic in the context of Life’s Principles (or Nature’s Unifying Patterns) – how we use biomimicry not just during the brainstorming creative phase, but also through the entire design process (and for existing designs) by using LPs as an evaluation tool.
At every step in the biomimcry process we can use LPs to ask critical questions that help us to think more holistically about the entire context of a design to identify opportunities for improvements that we might not otherwise see. And while many LPs are pretty self-explanatory, having someone on your team with a deep understanding of all twenty-six LPs can be incredibly useful during this type of evaluation. Being able to practice using LPs for evaluation forces you to realize what you do or actually don’t understand about each LP and only makes you a stronger biomimic.
When I sat down and took a look at my sheet of all twenty-six LPs, I literally could check off each one when thinking about how these pioneers of the sustainable local food movement in Chicago have grown (and continue to grow) and operate their farm, business and network – their sustainable food movement.
I realize blogs are often a one-way street, but I’d love to hear your thoughts. Will you share and contribute your thoughts and ideas to the evolving sustainable food movement? (caveat – your ideas have to have a rationale using at least one LP or NUP!) Please feel free to either leave them in a comment below or send them to me in an email at email@example.com. Let’s collaborate, have fun, use our collective expertise to help valuable movements like this one. Let’s change our story together!
Think “flame retardant” and your next thought would not likely be “cellular respiration” and “food”. Yet it turns out a process occurring all the time in our cells (in you right now!) has invaluable lessons that have the potential to radically shift the flame retardant industry through not only new technology, but a completely radical supply chain based on raw materials from food. Yes, that’s right, food. I’ll discuss the hows and whys in Part 3 of my #SystemReset series, and demonstrate the potential paradigm shift this solution represents.
As I mentioned in Parts 1 and 2 of my #SystemReset series, using a biomimicry systems approach (including the innovation methodology and Life’s Principles) to rethink the approach to solving for the core function of a product allows innovators to quickly find existing working whole-system solutions in nature as starting points to create viable alternative human product category system solutions. These alternatives introduce radical disruption at a systems level – both affecting the product category ecosystem and beyond but also redefining (for the better) the environmental, social and economic impact of that product category – while still delivering a viable solution that addresses the core functional needs of the product category.
Nobody’s dream of the future includes their house burning down. But the fact is there are gadgets and appliances and lights throughout our homes that have the potential to catch fire, and enough accidents occur that fire is a top five leading cause of accidental death worldwide. What burns? Homes, cars, airplanes, communications equipment…you name it. The response of course is to incorporate into or douse materials with flame retardants to slow the spread of fire to enable people to escape in time. Flame retardants can be found in mattresses, couches, carpet padding, curtains, flooring, composite materials, packaging, insulating materials, glues, fabric finishes and surface coatings, plastics (oh, so many plastics) and electronic components (think computers and TVs, including cords). Great news, right? Yes and no. While they can present a clear benefit in reducing the severity of a fire and increasing the time for escape from fire in our homes and places of work, some of the major classes of conventional flame retardants can pose significant human and environmental health risks.
Your mind might now be full of questions: So how is nature’s approach different from conventional flame retardants? And why do we even care? What alternatives are already out there and how is a biomimetic solution different? If a new group flame retardants shifts the flame retardant industry, what are the potential range of impacts? Let me tackle them one by one, and as always, leave a comment below to share thoughts, ask questions and continue the discussion!
The Dominant Design in Flame Retardants
The flame retardant industry is complex. The market is dominated by three major manufacturers of flame retardants – Israel Chemicals, Chemtura and Albemarle. The largest portion of the market demand comes from the construction industry and related building materials and interior finishes. Additional demand and anticipated growing markets include construction products, electrical and electronic products, wire and cable, motor vehicles, textiles, aircraft and aerospace (check out this report I drew this information from for more info on the industry). Flame retardants are used in an incredible variety of materials from foams to plastics, wood, fabrics, paper, insulation, paints, etc. Certain families of flame retardants are typically used on some types of materials and not others, depending on the material and flame retardant properties. This is no small industry, and the variety of applications is overwhelming.
Depending on the type of flame retardant and material being protected, flame retardants can make up anywhere from less than 1% to 30% of the content of a material. For example, cellulose insulation is about 20% flame retardant by weight, plastic television and computer cases are often 10–20%, and polyurethane foam cushioning can be up to 30%. One of the challenges in creating a flame retardant is developing one that can be added to a host material without altering the properties of the host material. Because of this challenge, flame retardants are often added without chemical bonding to the host material. In addition, as some flame retardants contain volatile organic compounds, the chemicals off-gas during decomposition and evaporation (e.g., while they are sitting in your home, car and office). These challenges result in the potential for the flame retardant particles to migrate out of the host material and/or release gases into the environment.
If you’re like me, this all makes you wonder, how often and to what degree do you come into contact with flame retardants everyday? And, more importantly, what is your risk?
What are the risks?
People are primarily exposed to flame retardants in two ways – breathing it in (inhalation) or inadvertently eating it (ingestion). The flame retardants migrate out of the materials in our homes and collect in dust, which we breathe in and put in our mouths without knowing. Young children who are often on and/or close to the floor are particularly at risk of ingesting or breathing in dust containing flame retardants and are consistently found to have the highest levels of flame retardants in their systems, particularly in the Unites States. In a 2014 study of 40 child care centers in California, researchers discovered 100 percent of the centers contained both PBDE and non-PBDE flame retardant compounds, including tris(2,3-dibromopropyl)-phosphate, which was named as a presumed carcinogen in 1970 and banned in children’s sleepwear in 1977 (but not banned for other uses – facilities with foam furniture “significantly higher levels of PBDEs compared to those without foam products”).
These flame retardants not only contribute to development of cancer but are also linked to endocrine disruption, diabetes and hyperthyroidism; developmental problems for children such as decreased birth weight; neurological defects such as antisocial behavior, memory loss and lower IQ; undescended testicles; infertility in adults and DNA mutation (for information, check out these articles from the New York Times and Washington Post). (Anecdotally, it also makes me think about all the dogs I’ve known – you know, the ones with their noses sniffing and licking the floors of our houses – very few have died of anything other than cancer.)
When combusted, flame retardants can also degrade into even more highly toxic compounds such as dioxins, furans and formaldehyde. Primarily, it is the toxic smoke released by fires that kills or causes harm by attacking the respiratory systems of humans, posing the most significant risks to firefighters who breathe in the toxic smoke. A 2010 study in the UK revealed that at the same time that the increased use of synthetic polymers since 1955 was accompanied by an increase in fire deaths and injuries (peaking around 1980 at double the number of deaths and declining back to 1955 levels in the 2000s), the ratio of deaths from smoke and toxic gas inhalation increased by a factor of 20. As summarized in Chapter 4 of the book Polymer Green Flame Retardants (2014), the conclusions drawn from the study were that the increase of deaths from inhalation of smoke and toxic gases occurred “at least in part by the higher fire toxicity of certain polymers, and particularly those containing gas phase flame retardants.”
The broad impact of flame retardants on human health due to the pervasiveness of fire retardants in homes is unknown, particularly in the United States where measurement of the amount of flame retardants in a typical United States home is measured in ounces and pounds. Despite the known toxicity of these chemicals, due to the structure of our political and regulatory system these flame retardants are placed onto the market without a thorough study of associated health risks. Several of the halogenated flame retardants (e.g., PBDEs, polybrominated biphenyls (PBBs), and Tris-dibromopropyl phosphate) have been banned in the US and Europe, although they’ve been replaced by similar but unstudied organohalogen compounds. In the case of PBDEs, it “took nearly 40 years of exposure to PBDEs to accumulate sufficient evidence for action to be taken” (Chapter 4, Polymer Green Flame Retardants (2014)). The question then remains, why should we wait for other flame retardants to be banned – why not replace them with safer alternatives?
Much information can be found on the internet regarding more information on health risks associated with flame retardants and preventative measures that can be taken in the home, car and workplace. A good resource is the Green Science Policy Institute, which conducts scientific research and focuses on reducing the use of flame retardants. They provide easy-to-understand information on their website. In addition, two books I referenced in this section and found useful (although highly technical) were Polymer Green Flame Retardants edited by Constantine D. Papaspyrides & Pantelis Kiliaris (2014), and Fire Toxicity edited by A. A. Stec and T. R. Hull (2010). Wikipedia also has a summary and list of major studies regarding the health risks of flame retardants.
Another good thing to know – California passed Technical Bulletin (TB) 117-2013 which went into effect January 1, 2014. TB 117-2013 states that manufacturers may transition from the open flame test process adopted and mandated in 1975 to the new methods for smolder resistance of cover fabrics, barrier materials, resilient filling materials, and decking materials for use in upholstered furniture. This means when you buy new furniture, you can find a tag on it that states whether or not the manufacturer used flame retardants to achieve compliance with flammability regulations.
The search for alternatives
Because of the known health risks of the aforementioned flame retardants, some in the flame retardant industry have been researching and moving towards more benign alternatives in recent years. In fact, according to an industry report, “Halogenated retardants, represented by bromine- and chlorine-based products, are being phased out across the globe due to their perceived environmental and human health risks, creating an opportunity for suppliers of alternative flame retardants to replace them.” Now is the time for market disruption.
As mentioned above, alumina trihydrate now makes up almost 40 percent of the US market demand, and this report also indicates that “non-halogenated phosphorus compounds and other types with more environmentally friendly profiles will benefit from industry efforts to forestall increased regulatory scrutiny.” (note, that quote was written pre- the 2016 U.S. presidential election). While more eco-friendly flame retardants can be less toxic in their use and during combustion than those mentioned above, many still have human and environmental health and safety impacts.
For example, alumina trihydrate is produced during aluminum production. Aluminum is found in bauxite ore which is found throughout the world in tropical and semitropical zones. Bauxite ore is largely mined in open cast mines (strip mines). This type of mining consists of clearing vegetation then stripping and storing the top layer of native soil, mining the top few meters of bauxite ore, replacing the native soil in the (now depressed) land and replanting vegetation (the last two steps are best practice but not always completed). Approximately 40-50 square kilometers of new land are cleared each year for bauxite mining.
Alumina is then refined from bauxite ore in a process known as the Bayer process. The Bayer process includes heating the ore in a solution of caustic soda, water and other chemicals depending on the ore, and precipitating out the aluminum from the rest of the ore. The crystallized alumina are chemically bonded to water, so the crystals are then heated to 2000 degrees F to separate the water from the alumina. The byproduct of the process is bauxite tailings. For every ton of alumina produced, approximately 1 to 1.5 tonnes of bauxite tailings are generated, or approximately 150 million tonnes in 2015.
While alumina trihydrate is found to be relatively benign as a flame retardant with respect to human health during use and combustion, the production of alumina trihydrate is less than benign. While the aluminium industry for many years has been trying to address environmental challenges throughout the industry, the reality is that production of new aluminum requires open cast mining which destroys habitat, creates dust and erosion, disrupts hydrology, and can have social justice issues; and processing which requires large amounts of water and energy, produces bauxite tailings which can pollute water and land, and generates significant greenhouse gas emissions. In addition, if looking up the supply chain, the use of caustic soda presents its own problems – the process to produce caustic soda is energy intensive and can use significant amounts of mercury (depending on the process used), and necessarily generates equal amounts of chlorine, the majority of which is used to manufacture organic and inorganic compounds.
Therefore, while the industry and potentially health experts may be satisfied with the use of alumina trihydrate as a flame retardant, the negative environmental impacts associated with the product’s life cycle render the flame retardant as far from benign. The same might be true for other “eco-friendly” flame retardants such as one based on resorcinol bis(diphenyl phosphate). Many eco-friendly flame retardants are not yet on the market and need ongoing research to find scalable production and application methods, such as those made from dopamine, milk proteins or other bio-based materials.
Significant research is going into more eco-friendly flame retardant alternatives. But considering the significant health risks associated with conventional flame retardants, we need alternatives in the market sooner rather than later. And those alternatives that are not only eco-friendly in use but also in raw material production and manufacture could significantly shift the industry for the better.
Note – some efforts to find non-toxic flame retardants include research on using natural flame retardants sources from plants or animals. For example, one research effort discovered that milk proteins (caseins, found in whey, a byproduct of cheese manufacturing), when applied to certain fabrics, are effective flame retardants and do not produce toxic off-gassing during combustion. (A commercial application of this type of product, however, is not yet available). While this research uses natural chemicals and could possibly have potentially similar effect on the entire supply chain for the flame retardants it could possibly replace, this example is not biomimicry. However, all approaches that provide this type of paradigm-shifting research are valuable in the overall effort to shift away from flame retardants that are harmful to humans and/or the environment.
How would nature fight fire?
Nature deals with fire all the time, so many plants and animals have developed defenses to protect themselves against fire. What the function of fighting fire comes down to is avoiding combustion – by either sacrificing some part of their structures, deflecting, or slowing down and/or cooling a fire. One place you probably wouldn’t even think to look for knowledge about thwarting combustion is within each cell of our bodies. Cells need to convert nutrients into biochemical energy in a process known as metabolism – it’s how we grow. During metabolism, energy in the form of heat is generated basically rendering it a combustion reaction, and yet we don’t spontaneously combust! (Or at least melt into a puddle of goo.) Why is that?
It turns out that metabolic chemical reactions occur in separate steps in our cells, and while some steps generate heat (exothermic reactions), other steps absorb energy (endothermic reactions). During a key stage in the process – the citric acid or Krebs cycle – energy is generated through the oxidation of (or binding of oxygen to) acetates which is then captured as chemical energy in a molecule (adenosine triphosphate or ATP) and stored for later use as an energy source for other metabolic processes.
There are three main processes of the Krebs cycle that are applicable to the properties necessary for stopping fire. During the initial generation of energy in the Krebs cycle, carbon dioxide is released when acetate molecules are oxidized – thus taking away oxygen (fuel) and producing carbon dioxide (which does not burn). In addition, the process of capturing chemical energy in the formation of ATP is endothermic, meaning it absorbs energy, which results in cooling. Another relevant aspect of the Krebs cycle is that during the formation of ATP, water is formed which also has a cooling effect. Thus both functions of cooling and extinguishing are present in the Krebs cycle.
The “Flame Retardants from Food” solution
The Kreb’s cycle was an exciting revelation for innovation scientists and engineers working on an eco-friendly flame retardant at Trulstech, Inc. They had before them a proven, working example of a process in which oxygen and energy (e.g., heat) were consumed – just the steps that are necessary for putting out fires. So they asked, if this chemical process is happening all the time in our bodies, can we not only emulate the citric acid cycle chemical processes, but also develop the solution emulating the life-friendly chemistry so that the flame retardant is non-toxic and biodegradable? The answer is a big fat exciting YES!
Trulstech developed Molecular Heat Eater (MHE)®, a non-toxic, environmentally friendly and biodegradable flame retardant containing only food grade chemicals (in approved concentrations). Based on innovation technology emulating the Krebs cycle transfer of energy processes, MHE® both cools and extinguishes flames to stop the spread of fire in polymer, plastic and fiber materials. The MHE® technology solves key challenges posed by traditional flame retardants.
MHE® functions in multiple ways to slow or extinguish a fire. MHE® is specifically formulated according to the material physics of each host material (polymers, plastics, fibers) and its transfer of energy; specifically, MHE® is formulated according to what chemicals are released from the host material and at what temperatures this chemical breakdown occurs. The MHE® technology uses weak acids in combination with strong alkalis to create acidic complex salts. Additional carbon compounds are also added. When exposed to high heat, the salts are oxidized (meaning oxygen binds to the salts), effectively taking away the fire’s fuel (oxygen); carbon dioxide and water are released from the reaction. Carbon dioxide is a non-flammable gas and water has a cooling effect. In addition, MHE® is designed to bind to the host material at the specific temperature at which the host material starts to break down; this chemical binding is an endothermic or cooling reaction which absorbs energy, thus also lowering the temperature. For all materials, MHE® causes an intumescent or charring reaction in which the material swells as a result of the release of carbon dioxide and heat exposure, increasing in volume and decreasing in density. The char (carbon) is a poor conductor of heat thus retarding heat transfer to the unexposed material. The result is that the retardant can break the chain reaction, pyrolysis, which is a precondition for starting fire. The strategy of binding MHE® to the host material significantly reduces migration of the flame retardant into the environment.
MHE® is produced in biodegradable micro-sized particles that are applied in the form of a liquid, gel or powder. Trusltech does not produce powder below 2 microns in size because they do not want to make nanoparticles with potential health issues. The size range of 2 to 10 microns reduces the weight load because it increases the surface area of the flame retardant, thus speeding up the chemical reactions during exposure to heat (so less retardant is required). MHE® currently can be applied to most types of materials such as polyester, polyamide, PVC, polyurethane, bitumen, rubber, polyolefines, latex, cellulose-based materials, PVAc, PVA and lacquer. MHE®-treated materials have met flammability standards in markets around the globe.
True to the solution found in nature, life-friendly chemistry is used to produce MHE®. MHE® is manufactured using food grade chemicals in quantities acceptable to applicable regulatory entities and manufactured from raw materials such as grape pomace and citrus fruits. In the quantities used, these chemicals are harmless to humans, completely biodegradable in the environment, and do not break down into harmful substances when exposed to fire. In addition, because the raw materials are plant-based, the raw material life-cycle is carbon neutral. Food grade chemicals are also widely available in all markets, challenging the chemical industry’s grip on pricing and barriers to market entry. In this way, MHE® solves the risks to human health and the environment posed by other flame retardants on the market, and provides a completely alternative supply chain solution that is better for our environment. MHE® is currently on the market under the name Apyrum sold by Deflamo in Europe and the former Republics of the Soviet Union.
Impact on the flame retardant product category ecosystem
As noted above, raw materials for MHE® are sourced from food products, the products are harmless when used in approved quantities during raw material sourcing, production, manufacture, use and disposal – the MHE® alternative literally provides a different approach or indirect impact on pretty much the entire product category ecosystem and associated goods and services.
Raw materials are sourced from food, even waste products of food that can be sourced local to the production facility – a far cry from the supply chain needed for producing the raw materials for flame retardants with mineral, organic and inorganic compounds. Industries affected by this shift would include the aluminum mining industry, chlorine producers (who also happen to produce caustic soda), petrochemical manufacturers and their supply chains…you get the picture. The supply chain for this type of flame retardant has the potential to shift value from the conventional supply chain players to local farmers, adding value to local communities.
Worker safety is improved and exposure to toxic chemicals is reduced at all stages of production. As MHE® is mixed into the host material at the chemical manufacturer plant, material manufacturers have lower costs because they no longer require the equipment to mix the flame retardant and material on site, store toxic flame retardant and catalyst chemicals, maintain associated complex environmental regulatory compliance or pay the high cost for disposal of toxic chemicals.
Of course consumers benefit greatly by this type of flame retardant due to decreased health risks – reduced long-term exposure to toxic chemicals and even more toxic gases in the case of exposure to smoke from a fire. In complementary goods and services, the health industry would be impacted in the long run as costs associated with care for the significant health impacts associated with conventional flame retardants would be non-existent. Flame retardants in this family of chemicals that are combusted in a fire remain non-toxic when they turn to into a gas phase, and health impacts associated with smoke inhalation go down. In addition, if a product never catches fire, the flame retardant will eventually biodegrade, leaving no negative impact on the environment.
Not surprisingly, Trulstech has had limited success in gaining the interest of well-established, vertically integrated flame retardant manufacturers. With a racially disruptive technology, Trulstech is searching for different leverage points to disrupt the market. It can’t happen soon enough!
With an estimated 2.8 million metric tons of flame retardant produced annually by 2018, and with halogenated products being phased out due to their human and environmental risks, there is an opportunity for disruption as alternative flame retardants fill the void. Adoption of flame retardants like MHE® thus has the potential to radically shift the flame industry landscape with completely new science that enables effective resistance to combustion at a competitive cost without causing harm to humans or the environment. Talk about a complete #SystemReset!
I would love to see the life-cycle comparison of MHE® with conventional flame retardants, including alumina trihydrate, to understand the full economic and environmental impact at an industry scale of this paradigm shift if taken to scale. Check out this example of LCAs on flame retardants – the last few slides referencing the UK study I understand to include an LCA of MHE – would love to see it! But while this is fantastic, I want to try to grasp the full impact of shifting the entire industry. What would this world look like? Can we paint a clear picture? Any takers?? Let’s put real numbers to this #SystemReset.
When I launched into my #SystemReset series last fall, I felt pretty good about the information I had about the context of three product categories (plastics, flame retardants and anti-bacterials). But some systems are more complex than others, and certainly the fire retardant industry is complex and technical – I’ve been slowed by research that leads me into ever-deepening circles of inquiry! And, of course, me being me I want to make sure I’ve got it right. So, instead of sharing my own work this week, I wanted to share with you great work by other people – a super helpful video shared this week that helps to expand our understanding of the biomimicry process, as well as a couple of fascinating books coming out this spring. Check them out!
Biologically Inspired Design for Industry: An Evolving Practice
I found this webinar to provide a thorough and helpful case study example from Kimberly-Clark of how this team has been shifting biomimicry from idea to implementation, and the lessons learned. Of course, I’ve included a permanent link on my Resources page.
The Center for Biologically Inspired Design (CBID) at Georgia Tech, in combination with Kimberly-Clark Corporation, recently completed two biologically inspired design projects. These projects successfully generated two new active research lines for improving product performance. Join Michael Helms, PhD, from Georgia Tech, and Marsha Forthofer, Kimberly-Clark, to learn more about the projects and discuss the conditions that enabled (and inhibited) the success of the projects including:
expectation setting across different design domains
design team knowledge and skill requirements
translating biological concepts into actionable, funded research
New Books Spring 2017
Teeming: How Superorganisms Work to Build Infinite Wealth in a Finite World
My friend, Dr. Tamsin Woolley-Barker, PhD, has authored a book about her area of expertise – superorganisms – and what we can learn from them. Drawing on fundamental lessons learned from multiple superorganisms, she provides insight into how organizations can restructure to be adaptable, resilient and integral to the functioning of a system.
The most successful species are those that adapt to change, and the same is true in business. But there are limits to vertical growth, and our hierarchical structures can only grow so tall before complexity and instability overwhelm them. Today’s global organizations need a new way to sense and respond to change. Earth’s most ancient and successful societies – the ants and termites, and vast fungal networks underground – have already solved the problem. For hundreds of millions of years, they have worked in huge cities – tens of millions strong – compounding their wealth from one generation to the next with no management whatsoever. With just four simple principles – Collective Intelligence, Distributed Leadership, Swarm Creativity, and Regenerative Value – Teeming shows how these simple individuals pool their diverse and independent experiences to create rich hotspots of abundance and exquisite resilience to change. We can do it too.
Drawdown, The Most Comprehensive Plan to Reverse Global Warming
Not biomimicry per se although the premise of the idea is that we need to balance our carbon cycle like the rest of life does (and Dayna Baumeister of Biomimicry 3.8 is a Scientific Advisor!), but I am excited to see what comes out of the research Project Drawdown has done over the last few years in the book that will summarize it all, Drawdown, The Most Comprehensive Plan to Reverse Global Warming. Considering the Biomimicry Institute’s Global Design Challenge focus is on climate change, it will be fascinating to learn from the winners of the competition what biomimicry might add to the list of approaches we can use to balance our carbon cycle. Let’s do this!
To be clear, our organization did not create or devise a plan. We do not have that capability or self-appointed mandate. In conducting our research, we found a plan, a blueprint that already exists in the world in the form of humanity’s collective wisdom, made manifest in applied, hands-on practices and technologies. Individual farmers, communities, cities, companies, and governments have shown that they care about this planet, its people and its places. Engaged citizens the world over are doing something extraordinary. This is their story.